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Research
Communications, Office of University Relations
2001-2002 Progress Report
This unit is charged
first with translating the successes of OSU research progress and conveying
that to the public, largely through the national and international news
media. Secondly, the unit provides public relations  counsel
to faculty and university leadership in the areas of research risks and
controversy. The unit has a director, an assistant director and three
staff science writers all of whom cover different areas of university
research.
Research
Communications staff serve a primary role within University Relations
of providing research stories and other content to international,
national, regional, state and local news media as well as to
the other units within the department.
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Total
Research Stories:
The primary audience
for this unit is a distinct cadre of science, medical and environmental
reporters -- as well as editors of lifestyle sections and programs
and feature editors -- who cover research and technology on a daily
basis. In the last year, the staff of Research Communications produced
a total
of 81 individual research stories for dissemination to these
reporters, editors, producers and writers. This years total is
a 13 percent decrease compared with last year largely due to
the loss of one science writer this summer and the lack of filling
his position. |
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Number
That Achieved National Coverage
The real
test of success, however, is what percentage of the stories resulted
in news coverage of the research in question. The graph on the
left provides a comparative look over the last six years at the
number of stories garnering some national coverage. |
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